Wednesday, 22 July 2009

Learn How Airports are using Digital Signage.

One of the prime reasons that digital signage is widely used for passenger information is the fast way in which information can be updated. Passengers can be notified of delays or which gate to go to for boarding the plane with a click of a mouse. They are also used for advertising and brand awareness in airports, one company has over 657,000 digital panels sited in over 45 countries and they have more electronic billboards deployed in Europe than any other competitor.

They have replaced static displays, with digital displays in most of Europe’s airports and have completed an “art tunnel” in New York’s JFK International airport. Once installed the advertising space was quickly sold to Microsoft who used it for branding and to launch new products.

Now airports are moving away from static displays as they have now become dated and with the implementation costs falling for LCD displays and digital signage, this makes digital signage ideal for airports as they can see the benefit of dynamic advertising, if the content is compelling, the audience will pay attention.

The airports are even using large 42” LCD and plasma televisions in the baggage handling areas outdoors, so the handlers know which conveyor belt to put the newly arrived luggage on, for a more efficient service. Here they have to be protected by LCD enclosures from the weather.

Proving that digital advertising is extremely flexible in use and costs, it does however get expensive when organisations require interactive networked digital signage.

Wednesday, 1 July 2009

Different Technologies used in Digital Signage

Digital Signage has many working partners in it's sector, from signage software, media players and thin clients, they all play a particular part in a digital signage solution.

When a digital signage network is required one major part of the chain that cannot be missed is a network time server, this sychronizes the signage servers all over the world and are accurate to 1 second every million years! This eliminates employing staff at different countries to install or update the signage ads, it can all be controlled from one central location.

One such supplier is Network Timer Servers UK, they offer one of the most cost effective methods of synchronising a data network, even to military standards.

LCD enclosures are used to protect outdoor digital signage whilst the network time servers ensure the ads are kept updated on a constant time line.