They have replaced static displays, with digital displays in most of Europe’s airports and have completed an “art tunnel” in
Now airports are moving away from static displays as they have now become dated and with the implementation costs falling for LCD displays and digital signage, this makes digital signage ideal for airports as they can see the benefit of dynamic advertising, if the content is compelling, the audience will pay attention.
The airports are even using large 42” LCD and plasma televisions in the baggage handling areas outdoors, so the handlers know which conveyor belt to put the newly arrived luggage on, for a more efficient service. Here they have to be protected by LCD enclosures from the weather.
Proving that digital advertising is extremely flexible in use and costs, it does however get expensive when organisations require interactive networked digital signage.